THE POWER PARTHENON BUSINESS STRATEGY

Create Geometric Business Growth

Most businesses continuously rely on one marketing approach to grow and sustain their business… (The Diving Board Philosophy)

Because we are building our businesses on the internet I have used the example of a business depending on the Internet for attracting leads the PDF does of course show direct sales as the lead generation direct sales force, it could direct mail, telemarketing, referrals or many others.

And when times are good, this model can provide a stable business unless something happens. So for the Internet example, it could be that Google changes the algorithm and the website falls from the cherished number one position for the main keywords to position sixteen and traffic falls by 95% immediately. Usually our initiatives cause your business to behave unpredictably and as I explained in the beer game, sudden change can produce a series of difficulties, particularly when times are uncertain anyway.

What do we do when sales are slow is very tempting that you have special promotions to make your sales numbers i.e.“Buy now and save 10% of the price.”

Your regular customers take advantage, just as you would want and buy but next month they don’t need to buy again. You have introduced a shock to your system and you create supply problems and excess costs.

Whatever the cause, your business now has an unstable and becomes more vulnerable to economic shocks.

But when you build a Power Parthenon by adding multiple lead generation sources, the business becomes much stronger and you start Jay Abraham’s concept of geometric business growth by adding another 20% from direct mail, 30% from telemarketing…etc

What happens when that one approach becomes less effective? Your business stream diminishes and you begin to lose market share.

Each pillar of lead generation techniques builds the Power Parthenon and makes the business stronger and while I have not only included five pillars I do recommend that you add into the pillars the product sales categories from your business

Jay Conrad Levinson of Guerrilla Marketing has identified 200 Guerrilla Marketing Weapons that you can use and improve. Not all of them will be suitable but many of them could be used to bring you extra business. Now again these are

The Power Parthenon doesn’t stop at this first level.

Remember the idea of Jay Abraham’s Three Ways To Grow A Business:

1. More customers, who
2. Spend more, and
3. Buy more often

Each of the pillars can be used for difference purposes and in different ways.What would happen to the stability of your business as you begin the process of formalizing your marketing profit centers?

• Direct Sales; (internet sales)
• Telemarketing; Depends on business model (Informational and funnel?)
• Joint Ventures; Is a type of referral lead that brings the clients of two or more businesses to create a more cost effective lead source
• Referral Systems; Word of mouth one of the most cost effective lead sources
• Direct Mail Advertising Endorsements; Self Explanatory
• Developing a Back EndHost/Beneficiary Relationships; similar to the joint venture differs by elevating you to the position of expert in your field.

What would happen to your revenue level and profitability if you combined a wide array of marketing approaches? (The Parthenon Philosophy)

List the marketing pillars that your business is currently on.

There are three ways to grow business…any business.

ONLY THREE WAYS

1. Increase the number of clients

2. Increase the average transaction value

3. Increase the frequency of repurchase (Get more residual value out of each client )

Working the numbers will allow us to exactly see how and why you can grow so many different businesses profitably using a targeted action plan, time and minimal expense.

The 10% Increase

1,333 125 * 3 = $499,875 that’s a 149% increase in revenue!!!! (End Block Quote)

The 10 % increase remember the below example is theoretical the idea is to plug your business actual numbers into the appropriate area

Increase the # of Clients

Increase the Average Dollars per Sale

Increase the Repurchase Frequency Total

1000 * 100 * 2 = $200,000

1000 Increase the # of Clients 10 % = 100 more clients

Increase the Average Dollars per Sale $100 by 10%

Increase the Repurchase Frequency of 2 by 10%

The total of the three at the current level equals $200,000

Now take into consideration the 10% increase in all three

10% Increase 10% Increase 10% Increase actual calculates to a 33% Increase

1100 *110 *2.2 =$266,200

The 33% Increase

A 10% increase in each of the three areas equals a 33% increase in revenue.

33% Increase

That is truly exponential growth!!

Below are 25 totally proven, frequently unrecognized, and almost totally underutilized

ways to grow your business. This is just a start Jay Conrad Levison from guerilla Marketing has identified over 200 ways. Of course not all of these apply to every business the idea is to find the potential ideas and begin create a plan then act on the plan testing the strategies keeping the ones that work for the below 3 ways

Referral Systems

To Increase the Average Transaction

Increase purchase frequency

• Acquiring clients at breakeven up front and make a profit on the back end
• Guaranteeing purchases through risk reversal
• Host-beneficiary relationships
• Advertising
• Using direct mail
• Using telemarketing
• Running special events or information nights
• Acquiring qualified lists
• Develop a Unique Selling Proposition
• Increasing the perceived value of your product/service through better client education
• Using public relations to increase your client retention rate by:
• Delivering higher-than-expected levels of service (Fans)
• Communicating frequently with your clients to nurture them (email)
• Increasing your conversion from inquiry to sale by:
• Increasing sales skills levels of your staff
• Acquiring clients at breakeven up front and make a profit on the back end
• Guaranteeing purchases through risk reversal
• Host-beneficiary relationships
• Increasing your pricing and hence your
• Improving your teams’ selling techniques to margins up-sell and cross-sell
• Changing the profile of your products or
• Using point-of-sale promotions services to be more “up market”
• Packaging complementary products and
• Offering greater/larger units of purchase services together

Complete the Parthenon implement into action!!!!!!!!

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