When using the internet to market your restaurant, this tool will help quickly to check your on line
Restaurant Branding
brand and Search Engine Optimization (SEO) using the checklist provided below.
Objective of this Tool
This tool can be used as a final basic checklist to help you review your finished site to find or discover areas where you might improve and enhance the site. Following are the basic ideas. These are two focuses for the check lists. These are really act as a guide to build your future pages for your sites, and will be a tool to helpful in moving your business forward. This is also a great time to check the load speed using http://analyze.websiteoptimization.com/wso this tool also gives you some feedback and recommendations. The two checklists we are going to check is your Brand and On-Site SEO.
Your pages should load within 3 seconds yes the faster the better, but slower then 3 secs is definitely way to slow. www.truckeconomy.com is .08 seconds. However there is not much content of photos on the site. Follow the recommendations to help improve your site load speed. Remember you have 3 seconds to capture a customer you will lose them for sure if your site takes that long to load.
Branding and Brand Concept
Branding
• Check your unique position
• Do you have relevant page headings incorporating your best keywords for the page?
• Does your content incorporate your USP?
• Are your Headings (Headlines) incorporating H1,H2,H3 tags?
• Do your page Headings (title) incorporate your pages best keywords?
• Are you using Call to Actions on each page?
Site Usability
• Is the navigation bars down the left side or across the top, or both?
• Do you have a site map in the footer section on each page?
• Are your pages using the same layout from page to page?
• Is your theme and message easily identified from page to page?
Layout and Design
Screen Real Estate
• Have you optimized above the fold?
Scanabilaty
• Can the visitor easily scan the page for useful information / benefits / solutions
Readability
• Does your page title act as a headline to grab the visitors attention?
• Are you using an easily read Font Type?
• Is the Font Color a color and background that is easy on the eyes and easy to read, simple and
non distracting?
• Is there useful information USP?
• Spelling and Grammar seem obvious however most cases another set of eyes (have someone else read it) will help with identifying any possible errors
Graphics and Multi-Media
• Are the graphics small and fast loading?
• Are Graphics used where color and text would work?
• Is Multi media forced on the user? Or can it be controlled?
Links
• Are links the standard color and underlining
• Are there title tags for the links
• Are they easily found?
Cross Platform
• Does the Site look right in Internet Explorer / Firefox / Safari?
Professional
• Does the site look professionally built?
• Do people like the look and feel?
Search Engine Optimization Checklist
This List will help us to gain ground and is the foundation to increase our sites natural search engine rankings.
Keywords
• Number one Are your Keywords the best (search volume verses competition) for each Page?
• Are they displayed in your sites title tags? (minimum of 6 maximum of 10)
Homepage
• Your Homepage should be focused on the two to three most important phrases you want your
page to be found for
• Sub-pages should be targeted on the rest of your relevant phrases
• Do not try and pack every site keyword into your homepage
• Does the pages use friendly urls? i.e. www.truckeconomy.com/truck_fuel_economy.html
Meta Data
• Is your page optimized Using title tags that incorporates your best page keywords incorporated into the meta section of the site?
• Are your title tags approx 6 to 10 words long? (the title tag is the most important part of the site form the search engines point of view)
• Have your maximized your Meta Tag sections with relevant keywords used in the page content headlines?
• Is your page content full of relevant keywords
• Do you have at least 100 words of content per page
• Is the content readable useful information not just a list of keywords (some directories will not allow pages that are just a list of keywords
• Does each and every keyword on each page have alt least one link to another page?
Page Content Guidelines
Four Concepts to keep in mind
• Keyword Prominence; The best area of the page to place your keywords is at:
*As close to the top of the page or the start of a sentence the better.
*Also at the bottom of the page linked to other pages (footer navigation)
• Keyword Proximity; Some search engines use the concept of keyword proximity or how close your keywords are to each other, the key is to ensure readability. (Resist the desire to saturate with keywords just for the sake of having keywords in the content)
• Keyword Density; (weighting) measures the relationship of keywords to the total amount of text on the page. The higher the better to a point. The recommended density is 3%-7%. (3-7 for every 100 words of content) For each keyword you are wanting the page optimized for.
• Keyword Frequency; is related to density which means that the search engines want to see the keyword phrase at least 3 to ensure it was not an isolated case of repetition which also ties into the minimum of 100 words of content per page. (On page Optimization Content is King)
Navigation
• Make sure there at least two forms of navigation on each page
• At least a set of internal links that are text based and not graphic based
Site, Site map
• Create a site, Site Map for your entire web site
• There should be links to every major page within your site.
• Incorporate a short description next to the name of each page with hyperlinks for key phrases in the description
FAQ page
• This is a great way to add additional content and links from the category page key phrases.
Contact Page
• Essential to link page call to actions to the contact us page should be optimized and incorporate content and gratitude to the visitor for visiting your site using action words to capture emails for future campaigns
Google Site Map
• Essential to tell the search engines which pages to index when spidered
• This is different from a Site, Site Map. This is code that you get from your google webmaster tools if site builder does not offer the code
Google Analytics
• Essential to track traffic and visitors
Wrap Up
Using a final Check list will help to reduce errors for each page of the site
• Check to see if you are communicating your brand
• Check to see if your site is set up for the search engines
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