The new unique restaurant menu dish gets discovered by the restaurant chains and they dumb it down and slap it on the menu of a thousand restaurants, run months of mass media advertising campaigns and completely obliviate the uniqueness of the product with some mediocre knock off.
Continue Reading →And when times are good, this model can provide a stable business unless something happens. So for the Internet example, it could be that Google changes the algorithm and the website falls from the cherished number one position for the main keywords to position sixteen and traffic falls by 95% immediately. Usually our initiatives cause your business to behave unpredictably and as I explained in the beer game, sudden change can produce a series of difficulties, particularly when times are uncertain anyway.
Continue Reading →I can’t take complete credit for this, in fact, little at all. I had it explained to me by a mentor of mine long ago. It just stuck, and I’ve been using and abusing it ever since. GUEST COMPANY EMPLOYEE Try to imagine an equilateral (evenly sided) triangle, despite my limited skills. Each side is [...]
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