If we you threw out the paid advertising and focused on the Neighborhood, Grass Roots, Guerrilla Marketing, your effectiveness and ROI will increase.
Continue Reading →On the Web, usability is a necessary condition for survival. Your homepage is the most valuable real estate in the world, each year companies and individuals spend billions of dollars through a space that is less (typically) one foot square.
Continue Reading →How Your Restaurant Can Help End Childhood Hunger
A week-long initiative that encourages consumers to “dine out” in restaurants to raise money to end childhood hunger in America.
The new unique restaurant menu dish gets discovered by the restaurant chains and they dumb it down and slap it on the menu of a thousand restaurants, run months of mass media advertising campaigns and completely obliviate the uniqueness of the product with some mediocre knock off.
Continue Reading →Press releases have changed quite a bit from the old school / world versions. The search engines have created some opportunities to help us maximize our exposure. We will discuss strategy and Search engine promotion later in the article.
Continue Reading →Social Media is about branding, branding is about standing out from others in your niche and showing your readers what you’re all about and why they should pay attention to you. Social Media allows the growth of your brand virally, there are a number of different methods that you can implement for branding yourself, your blog or your business, and social media is one of them.
Continue Reading →We will learn of course how to target our market and the strategies then to acquire the customer. First of all who is your market who do you want to reach, how do you want to acquire your customers what are the touch points (within the site) Also how much are you willing to spend to acquire each new customer.
Continue Reading →The aim of marketing is to know and understand the customer so well the product or service fits him and
Feeling a bit Lost?
Feeling a bit Lost?
sells itself
Peter F. Drucker
The objective is to identify and break down the process of writing ad copy for your web presence and or other advertising campaigns. We are going to break the process down into 3 steps
The SWOT analysis (Strength, Weakness, Opportunity, Threats) is really the first step in creating our Brand. This step (branding) is also one of the most overlooked aspects in creating a restaurant marketing plan / restaurant strategy.
Continue Reading →The movie Ratatouille was just released and as always My wife had to run out and buy it asap. No, I do not mind, these new Disney/Pixar movies are great to occupy my children”s attention for sometimes days. Ok this got my attention also. I do recommend the movie it reminds us why we gravitated [...]
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