If we you threw out the paid advertising and focused on the Neighborhood, Grass Roots, Guerrilla Marketing, your effectiveness and ROI will increase.
Continue Reading →How Your Restaurant Can Help End Childhood Hunger
A week-long initiative that encourages consumers to “dine out” in restaurants to raise money to end childhood hunger in America.
The new unique restaurant menu dish gets discovered by the restaurant chains and they dumb it down and slap it on the menu of a thousand restaurants, run months of mass media advertising campaigns and completely obliviate the uniqueness of the product with some mediocre knock off.
Continue Reading →We will learn of course how to target our market and the strategies then to acquire the customer. First of all who is your market who do you want to reach, how do you want to acquire your customers what are the touch points (within the site) Also how much are you willing to spend to acquire each new customer.
Continue Reading →The SWOT analysis (Strength, Weakness, Opportunity, Threats) is really the first step in creating our Brand. This step (branding) is also one of the most overlooked aspects in creating a restaurant marketing plan / restaurant strategy.
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